Arizona Lottery · 2023
Holiday Scratchers
Scratchers floating through candy-coloured holiday worlds. A :30 for TV, then out-of-home and print that hold up at billboard size.
Scratchers floating through candy-coloured holiday worlds. A :30 for TV, then out-of-home and print that hold up at billboard size.
Results
Arizona Adventure: the first Arizona Lottery scratcher ever to sell out before its promotion ended
- Arizona Adventure: the top-performing $5 ticket
- Arizona Adventure took Gold at the Graphis Advertising Awards 2024
Results
Arizona Adventure: the first Arizona Lottery scratcher ever to sell out before its promotion ended
- Arizona Adventure: the top-performing $5 ticket
- Arizona Adventure took Gold at the Graphis Advertising Awards 2024
Worlds
Every scene is CG. Saguaros in teal and orange, glass ornaments, snowflakes, gift boxes, all at candy saturation.
The cactus is how you know it’s Arizona. Nobody has to say it.
Tickets
The real Scratchers are the heroes. Holiday Cash, Snow Much Fun and 100X float and flip through every scene.
They had to read as the actual tickets, down to the game names and the foil.
Candy glass.Teal saguaros.Foil.Snowflakes.Green field.Star. Stocking. Tree.
Type
FOR EVERYONE and THE PERFECT GIFT are built as big extruded letters inside the scene, sitting among the gift boxes and lit the same way.
For out-of-home and print, the tickets are fanned around a flat green field, and the field makes the shape. A star, a stocking, a tree.
The shape reads at billboard size before any of the words do.
Credits
- Gabe Kachirisky
- Associate Creative Director
- Noah Williams
- Creative Director
- OH Partners
- Agency
